- Too cool to Confom? Click on UOW above to check out the full range of UOW Clothing.
- Heavyweight Super-soft premium quality peach finish fabric
- Details include thumbholes, i-pod pocket and hidden earphone holes.
- Contrast waffle lining with double thickness hood, & chunky contrast drawchords.
- The slobwear experts at UOW design & manufacture premium quality product at great prices – Wear UOW regardless of vocation, location & education!
Born out of the more.. questionable.. aspects of the student lifestyle, the University of Whatever celebrates the student philosophy of Lazy Days and Messy Nights – a philosophy as close to your heart as it is ours. It’s from the Great British tradition of getting the most out of life that I, the UOW Dean, drew the University of Whatever mantra: Be proud of who we are, not what we pretend to be. Relax whenever possible, for as long as possible. Have fun, after all, it’s what life’s about. You’ll probably agree that it’s that simple. You don’t need to be a sun-kissed surfer, an aristocrat’s pampered princess, or a stacked underwear model, despite what other brands might want you to believe. Be Proud. Most brands don’t sell hoodies or sweatpants – they sell pretences, and at a premium. Buy a Jack Wills hoodie and you’ll be a polo player, frolicking in the sunshine with your friends from Chelsea. Meanwhile, Hollister sweatpants promise to promote you to a so-called ‘SoCal’ SoCialite spending your days in SanFran SoaKing up the Sun…However, a Hollister shirt does not a surfer make. In fact, Hollister (founded in 2000) entirely invented the history of their globetrotting “founder” setting up his first surfshop in 1922. We don’t need to lie. I fully investigated the student lifestyle during my 3 years of study (or, better put, debauchery), and that was all the inspiration I needed to found UOW, and then some. With the University of Whatever, the clue’s in the name. You can be whatever you want to be, and we won’t charge you an extra 20 quid for the benefit. You no doubt appreciate the importance of super comfy slobwear for sofa days (aka, hangover days..), and that’s where our clothing comes in. We believe it’s possible to achieve the same comfort and quality of premium brands, without doubling the price for marketing reasons. Wear UOW regardless of Vocation, Location & Education.